Building a business is not easy! It seems like the whole world is coming against you to fail. Well, most of the time it is. You are fighting a system put in place and you are going to have to out think it, out move it, and out work it to be successful. That more than likely means probably failing a couple of times before you get it right. But the more you fail the easier it is to become successful. Over the past year we built Johnny Slicks into a Six Figure business and we wanted to share a few tips on how we did it.
Step 1: Have an Innovative Idea
Having an idea is never just enough. It doesn’t make you different and it doesn’t make anyone want to invest in you. You must be able to solve a problem or be different. Every success story starts with, not only and idea but, an innovative idea.
Step 2: Build a Following / Build a Community
Now that you have your idea, who’s going to support you? Start building a following of people who are interested in your idea. Even better, build a following of people who believe what you believe. When your followers believe in your beliefs, they will buy whatever you have to sell.
Step 3: Make a Quality Product
Take your idea and make it a reality. If you want to start a t-shirt company, now is the time to start printing them. Your following will be the first to buy them and will let you know if they are good. If your product is low quality, they will tell you (either verbally or unfollowing you). If it’s a quality product, they will tell you. Take your following very seriously, they are the mouth of your business. What they say will travel and others will listen. If they say they don’t like how the shirts fit, don’t ignore them. Find a solution and keep building quality.
Step 4: Marketing and Advertisements
Now is the time to reach those you normally cannot. Use ads to help elongate your reach to increase your following and to increase sales. Marketing is one of the most important practices for a six figure business. Without it, sales will decrease and cash flow will come to a holt. Market your product however you can. Every sale counts. Find your brand’s demographic and build your advertisements around them. You’ll see sales increase along with your following which in turn will make more sales.
Step 5: Don’t Take a Large Salary
This is the biggest mistake a new small business could make. Say you make $2,000 in gross sales and after deductions you have $900 in profit. What do you do with that $900 on your FIRST month? Many people will take it for themselves and say their business is doing great! But in reality, their business just died. With no money to spend, the business cannot go on and definitely cannot grow. Now, you can use what you absolutely need in order to continue. But, the more you leave for the business, the faster and bigger your business will grow
Step 6: Roadhouse Rules
This is the single most important step for building a six figure business. Customer service is everything. It is your reputation. It is how your customers view your business. They may know who you are personally but, they have a separate view on your business. There’s always going to be irate customers, no matter what. With the irate customers being the common denominator here, the only thing that can change the outcome is you and your attitude. Knowing that arguing with an angry person won’t do any good, try being nice. Not sarcastically nice but, actually nice. Positivity breeds positivity. While, hatred breeds hatred. People are very short tempered, but people are also kind. If you show kindness, you’ll see the kindness in others. The way you treat your customers defines your business and how its run. It can also be the difference in a return and a returning customer. I’ll say it once more, POSITIVITY BREEDS POSITIVITY!
We know this is not all of the answers and each one of these things could be broken down into 6 more steps but this is the wave tops of what we used to lead us to 1 year in business. If you have more steps or comments we want to know what you think. Check out the video and drop us a comment. AGAIN! Thank you for all your support over the past year and Good Luck on your own endeavors!